Tuesday 28 July 2020

New rules of networking for start-ups in a post-pandemic world

According to a recent study, for 78 percent of all startups, networking is key. It’s been effectively proven to be a great way to form collaborations, access talent, break into new markets, enhance products and form life-long partnerships. In a pre-pandemic world, we saw thousands of events, collectives across ecosystems fostering just that, and it worked! But how do startups today continue to leverage the impact of networking? With the world still under lockdown in most parts and rapid adoption of going remote-first, the rules of traditional networking have been overhauled.  How entrepreneurs can navigate through these new rules and make the most of it:

Adapt to the new normal: Most networking entities have chosen to go online and have found a way to ensure that the value proposition gets translated. Moving online has actually helped people network more effectively as dedicated sessions, one-on-one coaching and organised time-slots make way. Find platforms that work for you and commit to engaging with them on a regular basis. What’s great is that since the overheads of offline networking have been taken away, you can be part of multiple such initiatives simultaneously.

Tap uncharted territory:  One of the biggest advantages of moving online for networking is access to global networks. Offline global networks/events often posted challenges such as finances, timing or logistics, all of this has been solved for largely with the advent of remote-led engagement. This is an ideal time to tap into how much do computer scientists make across global ecosystems that are available via virtual mediums.

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